Sales Lead Success

Velocity Marketing, Inc. - www.velocitymarketing.com

Sales Lead Success
Table of Contents

Sale Lead Success

Introduction

Why Capturing and Organizing Your Sales Leads is So Important

Getting Started

Define Your Customers and Target Markets
Plan Your Lead Follow-up Steps

Capturing Leads

Locate Existing Lead Lists
Identify Sources of Future Leads
Capturing Inbound Phone Leads
Capturing Mail Leads
Capturing Fax Leads
Capturing Web Leads
Capturing Email Leads
Capturing Sales Team Leads

Distributing Leads

Common Distribution Methodologies
Prioritizing Lead Assignment: Special Cases

How to Create a Master Marketing List

Structuring Your List Data
To Capitalize or Not to Capitalize?
How to Reformat Text Cases in Excel

How to Clean and Consolidate Lead Lists with Microsoft Excel

Step by Step Instructions for Cleaning Mailing and Lead Lists

The Art of Keeping Your Lists Clean

Success Requires Executive Leadership
Important Tools You'll Need

Coding and Analyzing Your Leads

Coding Leads
Analyzing Leads
Analysis Formulae (Summary)

Uploading Leads into Your Contact Management or CRM System

Garbage in; Garbage Out
Importing Lead Lists into CRM and Contact Management Systems

Appendices

Appendix A: Templates Included with This Book
Appendix B: Master Marketing List Fields
Appendix C: Official US State and Canadian Province Abbreviations
Appendix D: Popular Contact Management and CRM Software for Small and Mid-sized Businesses
Appendix E: Excel Usage Tips for List Management

Product Details

Book Size: 58 pages; 8.5" x 11" trim size
Figures: 23 tables, diagrams, and screenshots
ISBN: 0-9747040-0-8

Purchase Now!

Paying a consultant to create a lead management strategy, develop lead tracking and analysis tools for your company, and train your employees to implement the program
could easily cost $6,000-$15,000.

The Sales Lead Success ebook and free template set give you the knowledge and tools to create and implement an effective lead management program for only $59.00.

If you still want a consultant to develop a custom program for you or if you want personalized help setting up your system, call High Velocity Marketing for a full custom program or for a series of marketing mentor sessions. If you want to save hundreds or thousands of dollars, simply read the book and use it to create a great system yourself.

Money-Back Guarantee

Because we've perfected these techniques and tools working on projects for many small companies over the years, we're confident that Sales Lead Success will help you greatly improve your sales lead management system.

That's why we're offering a free, 30-day money-back guarantee. If you're not thoroughly satisfied with Sales Lead Success, contact us and we will happily refund your money!

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