For Immediate Release

New eBook Helps Companies
Capture More Leads to Close More Sales

Reston, VA - May 8, 2006 - High Velocity Marketing, Inc. today announced availability of Sales Lead Success: How to Capture, Clean, and Maintain Sales and Marketing Leads, an ebook by Katherine Chalmers. (ISBN 0-9747040-0-8) Targeted to the needs of small and medium enterprises, the book helps sales and marketing managers create effective lead management strategies to bridge the gap between their marketing lead generation programs and their CRM and contact management solutions.

Why Sales Lead Management is so Important
Building and maintaining sales pipelines at companies that do not have a consistent, effective process for capturing and managing sales leads is as difficult and frustrating as trying to fill an endlessly draining bathtub. Effective sales lead management provides the stopper that helps keep sales leads from flowing down the drain before your sales team has a chance to close them.

Making the most of sales leads is crucial for maximum profitability. Too often, companies spend thousands-even millions-of dollars for lead generation programs with inadequate planning for how they will capture, process, and follow up the leads once they are acquired.

Sales Lead Success presents both a strategic approach to lead management and a practical, step-by-step system for capturing, cleaning, and maintaining usable sales lead lists. Author Katherine Chalmers explains, "Formulating a lead management strategy and designing the processes for it is an executive function. Completing the day-to-day tasks for successful implementation is an administrative function. For a successful lead management program, it is crucial to have executive level commitment to the program in addition to adequate training and tools for implementation."

Now Available at www.SalesLeadSuccess.com
Sales Lead Success is now available for purchase at www.SalesLeadSuccess.com. The concise 58-page, 8.5" x 11" trim size ebook includes 23 tables, diagrams, and screen shots. In addition, it is packaged with free bonus tools to help readers jump-start their lead management systems: 1) a master marketing list template in Microsoft Excel format, 2) a mailing label template for the master marketing list in Microsoft Word format, 3) a lead tracking sheet in Microsoft Word and Adobe Acrobat formats, and 4) a simple marketing purchase request system to help track marketing campaign costs for later lead yield and value analyses. The ebook sells for $59.00.

High Velocity Marketing, Inc.
High Velocity Marketing, Inc. helps small and mid-size technology companies accelerate sales with integrated marketing programs - from basic lead generation and promotion campaigns to full market validation and messaging strategies. The firm maximizes sales and marketing resources to generate well-targeted leads and make sure sales teams have the right tools and information for every step of the sales cycle (collateral, sales tools, Web sites, demos, presentations, etc.). www.velocitymarketing.com

Media Contact

Katherine Chalmers
High Velocity Marketing, Inc.
703 759 5150
info@velocitymarketing.com

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